Kate Kim



Development

UX / UI

Visual

About

Program Cover Design

Programs

Adobe InDesign

Adobe Photoshop

Description

This project was to create a program cover for the production called “Balance” at the Vancouver Skylight Theater. The theme of the play was social inequality and inequality. My task was to create a theme-fitting and eye-catching design for the front & back program covers.

Visual Design

Balance

Brainstorming

I used mind map technology to brainstorm ideas. Eight keywords obtained through the theme and content of the play were selected and organized.

Program Cover Design Mind Map
Concept Drafts

I sketched six variations of the rough idea as a design concept. After this rough step, it was decided to use stairs to represent the social class.

Program Cover Design Concept
Program Cover Design

The stairs express hierarchy, and the play title ‘BALANCE’ expresses an image that seems to be collapsing, expressing that the balance is disintegrating.

Program Cover Design - “Balance”
Program Cover Design - “Balance”