UX Case Study
The purpose of this study is to analyze the current website, find ideal users, create prototypes, and conduct usability testing. As a result, I will find how to improve Pennyjuice sales by meeting user needs and increasing user confidence in products and the brand.
UX / UI Design
Third-party tools such as WebsiteGrader and Nibbler rated the website with 72 out of 100 and 7.7 out of 10 respectively. Notable weaknesses were page requests and page speed. The HTTP requests of the website are 165, which is 5 times the recommended requests 30. The page speed was recorded at 15.5 seconds, nearly three times the recommended 5 seconds. In addition, it requires the use of descriptors or phrases to help with search engine optimization.
In order to make a great website, it is important to understand the target audience correctly. I developed a character and added a background similar to a user who is a consumer of the Pennyjuice. As a target user, she provides real experiences by adding motivation, needs and pain points.
For task analysis, it was divided into four levels, from first-time users to membership users, and prioritized the tasks each user type.
The task analysis could better understand the problems faced by users. It also helped identify areas for process improvement and predict what users could do to reach their goals.
05. Final Design
HIGH FIDELITY PROTOTYPES
The goal of this design is to reach a harmonious environment in which users feel comfortable. The design consists of a clear and simple alignment form, standardized texts with measured sizes, so users can easily find what they want.
Check out the High Fidelity Prototypes.
06. Style Guide
After making the paper prototypes, I had to go through visual design.
To maintain the colourful image of Pennyjuice, I chose a pastel theme colour instead of the existing strong colour.
Fair dealing statement
This case study may contain copyrighted material the use of which has not been specifically authorized by the copyright owner. This case study has helped me to promote my capabilities and advance my education specifically in the area relating to user experience (UX) research and includes my personal opinions, satire, criticism and review. I believe this constitutes a ‘fair use/dealing’ of any such copyrighted material.