Branding
Programs
Adobe Photoshop
Adobe Illustrator
Description
The branding design project used Adobe Photoshop features to create a brand logo, business card, and product package for a new fictitious company called “Luminous.”
Visual Design
Luminous
Sketching
For the logo, I sketched icons with the theme of light associated with the company “Luminous”.
Logo Design
In this design stage, I selected the best ideas from sketching and turned them into digital artwork. I designed logos and vector graphics using Adobe Illustrator. Then I modified the design and developed various concepts. The business card and package were completed using Photoshop. The business card was contrasted with highlight blue and dark blue. For the package, the tagline, benefits, images, and font style were designed to visually grasp information at a glance.
Style Guide
Package
Business Card
